News

IPICO TIMES THE INAUGURAL VIRGIN LONDON MARATHON

05.05.10

Burlington, ON, Canada – May 5, 2010 – IPICO Inc. (TSX-V: RFD) IPICO’s timekeeping system proved an unqualified success at the Virgin London Marathon held last weekend in London, England. Seventy-four IPICO Sports Elite Readers were deployed at sixteen read points, including three separate start lines and three finish arches. London Marathon Ltd. and IPICO Sports announced on November 18, 2009 a five-year agreement to provide data collection technology services to all of the events in the London Marathon Ltd. portfolio.

Gordon Westwater, President and CEO of IPICO Inc. said “We are especially proud to be such an important part of the inaugural Virgin London Marathon and we look forward to our long term relationship with this world class event. Given the very significant logistical issues posed by the volcanic disruption of air travel leading up to the race, this success is testament to the organization and team effort.”

David Bedford, Race Director of London Marathon Ltd. “We are absolutely delighted with the performance of the IPICO Sports system. We have worked very closely with IPICO for a number of years defining the performance criteria, and IPICO Sports met and surpassed the exacting standards which we demand of data collection technology services, equipment and systems.”

IPICO Sports next-generation tracking and timing solutions are developed by IPICO Inc. using its unique technology, the IP-X™ RFID Air-interface Protocol. This technology was developed to overcome the limitations faced by conventional protocols in the market. The technology’s real advantage lies in its ability to work even in harsh and challenging environmental conditions. The patented Dual Frequency technology virtually eliminates signal loss and tag read collision and works especially well for objects high in liquid, carbon and electronic content, such as the human body. IPICO Sports systems are now used in over thirty-six different countries, and continue to develop and grow a loyal following throughout the globe.

About London Marathon Ltd. London Marathon Ltd. is responsible for the organization and production of the following events:

Virgin London Marathon
adidas Silverstone Half Marathon
BUPA London 10,000
Standard Chartered Great City Race
adidas Women’s 5K Challenge

The London Marathon Ltd. team prides itself on its very high standards and on being at the cutting edge of technological advancement as the global industry leader in Marathon and Road Running. For further information, go to www.virginlondonmarathon.com

ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations in Canada, USA, South Africa, Europe and Asia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO’s low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO’s low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For further information, go to www.IPICO.com.

This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations and results, including, without limitation, statements as to sales forecasts and required minimum future revenues. Any statements in this news release that are not statements of historical fact may be considered to be forward-looking statements. Written words such as “may”, “will”, “expect”, “believe”, “anticipate”, “estimate”, “intends”, “goal”, “objective”, “seek”, “attempt”, “suggest” or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only. Actual results could differ materially from those contained in the forward-looking statements and are based on current expectations that involve substantial risks and uncertainties, including but not limited to the failure to meet market growth, order volume, delivery commitment or minimum revenue expectations, political intervention, and those other risks and uncertainties detailed from time to time in IPICO’s periodic reports filed on SEDAR (www.sedar.com).

THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR THE ACCURACY OF THIS RELEASE.

FOR MORE INFORMATION, PLEASE CONTACT:

Gordon Westwater, President & CEO, IPICO Inc., Tel: +1 905-631-6310
Email: gordon.westwater@ipico.com

Philip Lockwood, Vice President, IPICO Sports, Tel: +1 309-672-6442, ext. 301
Email: plockwood@ipicosports.com